Reference

Eger, L., Turchyn, L.

E+M Economics and Management

Customer engagement in Facebook brand communities: A case study from automotive in the Czech Republic

Eger, L., Žižka, M.

Oeconomia Copernicana

Industry 4.0, digital transformation and human resource management: Emerging themes and research trends in the context of the Visegrad countries

Mičík, M., Komárková, L., Eger, L.

Oeconomia Copernicana

Social commerce use intention: The mediating effect of trust and the moderating effect of generational cohorts

Eger, L., Egerová, D., Tomczyk, L., Krystoň, M., Czeglédi, C. 

Journal of Marketing for Higher Education

Facebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary

Prantl, D., Turchyn, L.

Opportunities and Threats to Current Business Management in Cross-border Comparison

Using digital marketing to present the Šumava and Bayerischer Wald National Parks.  

Eger, L., Komárková, L., Egerová, D., Mičík, M.

Journal of Retailing and Consumer Services

The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective